Internet Sales Policy

Want to become a DuraVent approved Internet seller?

Please read over our Internet Sales Policy and fill out and return the Website Compliance Form.
This Internet Sales Policy establishes advertised price standards and
Internet Seller policies for specified DuraVent products. Advertised
pricing of DuraVent products must comply with this Policy in order
to be eligible for promotional and warranty benefits provided by
DuraVent. The cooperation of all parties, websites and distribution
channels, is essential to our mutual success and support of our
various venting product lines.
DuraVent alone is responsible for enforcing this Policy and will do
so unilaterally. If an advertisement for a Covered Product does not
comply with this Policy, then the reseller will forfeit benefits under
this Policy. DuraVent has the right to change prices, change policy,
and add or delete MAP Products at any time.

Authorized Channels and Product Lines
DuraVent offers a variety of products for various channels of
distribution and sale, some of which are intended for professional
dealers and installers and others are intended for the consumer and
do-it-yourself customer.

Products Authorized for Internet Sales to Consumers and
Do-It-Yourself (DIY) non-certified Installers

DuraVent has identified products that may be suitable for a noncertified
installer who has above average strength, aptitude and
skills for doing a complex installation such as an all-fuel chimney
system. These product categories are made available to consumers
and do-it-yourself installers, including Internet Sales, and will be
fully warranted: DuraPlus; PelletVent; PelletVent for multi-fuel;
DuraBlack; DVL; and Type B gas vent.

Products Authorized For Internet Sales to
Professional Installers

DuraVent offers the following professional products that are
intended and reserved for professional installers. These products
are fully warranted if installed only by a professional installer.
DuraTech®, DuraPlus HTC®, DuraTech® Premium, DuraChimney® II,
PelletVent Pro®, DirectVent Pro®, FasNSeal®, FasNSeal® W2, FasNSeal®
Flex, and PolyPro®, and DuraVent’s relining products including
DuraLiner®, DuraFlex® (SW, Pro, 316, 304), and Ventinox®.

An “Internet seller” is a merchant whose sales are consummated
over a website using a “shopping cart” feature and available to
A “qualified professional installer” as one of the following: licensed
contractors with prior chimney installation experience, CSIA
Certified Chimney Sweeps, NFI Certified Specialists, or WETT
Certified Professionals.
An “Approved Internet Seller” is retailer with a website complying
with the terms of this Internet Sales Policy.

MAP Pricing
DuraVent provides minimum advertised pricing (MAP) on its price
lists. Any Internet Seller providing media with advertising directed
at consumers, must comply with this Internet Sales Policy and list
MAP on it’s media for all DuraVent Professional products in order to
be eligible for listing as an Approved Internet Seller. Listing prices
below the MAP is considered a violation of this Internet Sales policy.

MAP will be provided the following benefits:
• Websites that adhere to MAP pricing on their sites will be classified
as an Approved Internet Seller of DuraVent products.
• Any DuraVent product sold by an Approved Internet Seller will be
fully warranted and supported by DuraVent as specified under the
applicable product warranty.
• In recognition of Approved Internet Sellers of DuraVent products,
DuraVent will provide a prominent link on its home page of
Approved Internet Sellers. This page will list Approved Internet
Sellers, and provide a link to their website. An Approved Internet
Seller logo will also be provided for display on the seller’s website.
• Approved Internet Sellers will be allowed to use DuraVent’s
trademarks and intellectual property, including DuraVent’s
logo, product trade-names, photographs, illustrations and other
DuraVent images.
• Suppliers to internet websites shall inform and assist any such
website they supply DuraVent products to be MAP compliant.

Intellectual Property
Approved Internet Sellers may use DuraVent trademarks and trade
names in listing products on their website, however:
• All websites advertising DuraVent products, and using DuraVent
trade names must comply with current MAP pricing.
• All websites currently displaying Simpson DuraVent or M&G
Duravent name or logo must change them immediately to
DuraVent. DuraVent logos can be down loaded from our website at:

DuraVent provides warranties based on whether a proper sales
channel is used and whether a proper installation channel is used.
Warnings regarding warranty applicability may appear on product
labeling, cartons, installation instructions, notices, and on our web
All Approved Internet Sellers must provide the following notice
in a conspicuous manner on their websites:
DuraVent provides no warranty for the following professional
products if such products are not installed by a trained professional
installer: DuraTech®, DuraPlus HTC®, DuraTech® Premium,
DuraChimney® II, PelletVent Pro®, DirectVent Pro®, FasNSeal®,
FasNSeal® W2, FasNSeal® Flex, and PolyPro®, and DuraVent’s relining
products including DuraLiner®, DuraFlex® (SW, Pro, 316, 304), and
• Any DuraVent product sold by a non-approved website will not be
• Any customer that has bought product from a non-approved
website will not be given technical assistance or support from
• Any website not compliant with this Internet Sales Policy shall not
use DuraVent’s trademarked and registered properties, and will be
notified to remove them immediately. DuraVent reserves the right
to enforce its intellectual property rights against entities not in
compliance with this Internet Sales Policy.

DuraVent will actively monitor all Internet Seller’s websites selling
DuraVent products to ensure MAP pricing is in compliance to the
Internet Sales Policy.

DuraVent reserves the right to remove the Approved status of
Internet sellers for violating terms of the Internet Sales Policy.